50 Sniffs’ Skegness rap music video parody becomes a viral internet sensation

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A cheeky rap video parody, glorifying Skegness’s traditional seaside charms from the perspective of a ‘chavy’ Boston day-tripper, has become a viral internet sensation - in a mere matter of hours.

50 Sniffs’ Fish Chips and Donkey Ridez (Skegness Summer Holiday) had been viewed a staggering 10,000 times - just 12 hours after it was posted on Youtube last night.

Extract from 50 Sniffs' video.

Extract from 50 Sniffs' video.

The video features Fiddy, Dizzle and Kizzle - AKA Jimmy May, David Vaughan and Jake Kelly - as they enjoy a fun-filled day out at the resort.

Former Boston resident Jimmy says he took inspiration from his childhood trips to the town, when he would savour the taste of Tony’s Fish and Chips, feed the seals at Natureland and take a spin on the ‘big-dipper’.

“There are so many good things about Skegness and it’s ridiculous to think that you never seem to miss any of them until you go away,” he said.

“I was talking to friends in Sheffield about Tony’s just the other day - there’s no better chippy in my view.”

Set to the music of Nicki Minaj’s hit tune ‘Starships’ the rapper name checks numerous Skegness brands including Natureland, Butlin’s and Batemans beer while referencing the ubiquitous 2p slot machines, grabbers and trinket shops in the town.

Filmed last week over two days in the resort, 50 Sniffs say they were amazed by how responsive the town’s visitors and residents were to the filming - particularly the group of grannies with whom they take part in a mobility scooter race.

“It can be a nightmare getting permission to film people but in Skegness we turned up with a camera, a crate of Stella and some outrageous clothing, wandered around saying ‘hey can we film you’ and people were taking a genuine interest,” Jimmy said.

“It’s a credit to the people of Skegness how enthusiastic they were - that group of grannies were absolutely amazing and the doughnut guy was actually asking to take part.”

With its tongue-in-cheek take on the town, Jimmy is aware some of its residents might not see the funny side, but he has assured the critics, his intention was well meaning.

“It was never our intention to be saying it’s rubbish,” he said.

“I’m trying to glorify it from a particular character’s perspective - the things he likes might not be the same as every other visitor - but there’s something for everyone in Skegness.

“A lot of people are so sick of others having a go at Lincolnshire, so we thought we would do something that’s a bit outrageous but in the same way lots of fun.”

The band’s members have been making music together since their school days but only found their forte after delving into rap parodies.

University put some of their plans on hold but after they got together again over Christmas to record a Lily Allen style homage to Boston, they were inundated with requests.

“There was so much demand for us to make new songs,” said Jimmy.

The rapper attributes his style on listening to ‘too much Eminem and Limp Bizkit’ but says it was the Welsh comedy rappers Goldie Lookin Chain that helped refine his music.

“Mike Skinner was doing the rapping in a British accent thing, which I originally hated, but then Goldie Looking Chain came along and made it fun and I thought ‘I could do that’.

To watch the video in its entirety visit Youtube