Christmas is the most magical time of the year, as Andy Williams once sang.
So what better way could there be to celebrate Skegness’s third Thursday of festive fun, than a day of magic, games and entertainment?
Town Manager Stefan Krause said: “This is the peak day in our run up to Christmas and our theme of ‘all things magical’ will really come into its own.
“Traditionally the third Thursday is also fancy dress so that will add to the fun.”
Magic World Day runs from 11am until this evening’s late night shopping, featuring wizards, free children’s rides and activities with festive characters such as Eddy the Elf.
Eddy will stationed at the Hildreds Centre near to Santa’s Grotto with his magic board which children can draw on and see their creations come to life.
He will also be handing out ‘Santa paper’ for the youngsters to write their Christmas lists on before sending off to the big jolly feller up at the North Pole.
Terry the Paper Wizard will also be wandering around the town spreading his magical talents at the Hildreds Centre and along Lumley Road.
Terry’s talents at origami, balloon magic and other forms of wizardry are hoped to provide an added element of enchantment for the youngsters to enjoy.
There will also be free rides at the Hildresds Centre and along Lumley road and magic card packs available from the shopping centre while stocks last.
Hildreds Centre deputy manager Steve Andrews feels today’s programme of festive fun will be the best for families with young children out of all the events leading up to Christmas.
He said: “There’s plenty to see and do and it’s going to be a smashing event.”
Magic Day has been organised by the Hildreds Centre, Skegness Town Council, Skegness Carnival Committee and Skegness Partnership.