I have seen in recent weeks numerous stories about ways Skegness is being promoted.
For example the ambassadors scheme and visits to places such as Scunthorpe to tell people what our great town has to offer.
And we really do have plenty to offer.
There will always be people who look to criticise and this we should do when we see a need for improvement, but let’s also look at what we do have and appreciate that.
We can all do our bit to promote the town and resort to friends and potential holidaymakers.
After all a busy Skegness has to be good news for all, especially the numerous businesses which rely on the trade of visitors.
So, I wish everyone well who is trying to do their best for our town. Keep up the good work!