The officer in charge of East Lindsey has apologised for any delays by police answering calls after seven children were reported missing in separate incidents along the coast.
Hundreds of families have poured onto beaches between Skegness and Mablethorpe with the return of the heatwave, putting added strain on the emergency services.
Skegness inshore lifeboat was launched today just after noon following reports of a missing child.
A spokesman for the RNLI said the crew searched the shoreline between Skegness and Butlins and the child was found and handed back to his parents by police.
Since then the RNLI has appealed to the public on social media to keep a close eye on their children.
A statement said: “If you’re down on the coast this afternoon please be careful and keep an close eye on your young ones.
“We’ve had multiple reports of missing children this afternoon. Our colleagues at HM Coastguard are working very hard to reunite children and parents in both Mablethorpe and Skegness.
“The beaches are very busy - make sure you’re on a life guarded beach and keep a watchful eye on this kids!”
Police have been involved in the searches and Chief Insp Jim Tyner tweeted an apology to anyone needing the police.
He said: “Apologies if @SkegnessPolice are delayed in getting to other incidents but I’m sure you understand that missing children take priority. So far today @SkegnessPolice @MaboAlfordPol have dealt with 7 incidents of kids missing on our beaches. All found safely. #notjustcrime.