The distinctive sound of horses hooves can again be heard clooping the streets of Skegness with the return of traditional landau rides.
Horse drawn carriages are back in the town for the holiday season after a three year absence.
The seafront rides provided an added attraction for the Easter weekend.
The landaus are operated by Doug Harbord who has been running horse and carriage trips in Lincoln for 24 years and launched rides in Woodhall Spa last year.
His business called Traditional Horse Drawn Carriages has been granted a three year licence by East Lindsey District Council
Drivers follow a return route along Skegness seafront from the Clock Tower to Natureland Seal Sanctuary.
Doug said: “This is a new venture and it is all systems go.
“The response has been absolutely brilliant. The weather has been a little bit inclement, but the drivers keep calling to say how busy they are. “
He added: “Local business, visitors and people in the town seem very excited about it. Being from Lincolnshire, Skegness has always been my local resort and I spent quite a lot of time in the town when I was younger.”
Landau rides use specially-trained horses to cope with the noise and traffic conditions.
The horse and carriages will take part in the Skegness Carnival Parade in August and Doug is also hoping to have rides in the evening during the summer.
Skegness Mayor and Mayoress George and Julie Saxon were one of the first passengers to take a landau ride
Coun Saxon said: “It is great to see the horse and carriages back.
“It is a traditional seaside attraction and they were missed when they went away.”
There are vacancies available for extra carriage drivers.
Anyone wishing to apply should contact Doug on 07799138341.