The Hildreds ‘pop Up’ shops raise thousands for charity


The Hildreds Shopping Centre Skegness has helped to raise more than £26,000 for local charities by transforming its vacant units into temporary ‘pop up’ shops.

Over the last six months many different organisations have made use of the ‘pop up’ shops, including 16 separate charities, 10 art groups and craft and food fairs.

Centre manager, Steve Andrews, said: “We are really proud to be able to turn a vacant unit into something that is good for the local community. As well as raising funds for very worthy causes, we have also provided a place of interest and culture. We have plans for lots more charities and events over the next six months to hopefully increase that figure significantly.”

Charities that have benefited include Keith’s Rescue Dogs, The Skegness Lifeboat, The Army Benevolent Fund, Marie Curie Cancer Care, Prostate Cancer Support, NSPCC, Home Start and the Stroke Association.

“Our units have also been used to introduce new local artists to a wider audience, display and promote fresh local produce and even to host the ‘Business in a Box’ scheme which gave students the ability to set up a business from scratch, appoint staff and sell their wares in a retail environment. It is fantastic how diverse the charities, groups and organisations have been, always providing something interesting for our visitors to see every time they enter The Hildreds Centre,” added Steve.

“By allowing charities and organisations into the centre it also helps to reinforce the Hildreds motto – The HEART of shopping in Skegness,” concluded Steve.

The ‘pop up’ shops will also be occupied over the SO Festival (June 27 – July 6) as a backdrop for the Fringe Festival, Selfie exhibition, Meccano model exhibition and as a venue for artists and performers.

For more information on the Hildreds Shopping Centre call 01754 764899 or visit