From March to June members of Lincolnshire Co-op will be helping to save lives just by doing their shopping.
To celebrate its 45th year, Lincolnshire Integrated Voluntary Emergency Services (LIVES) has been nominated as Lincolnshire Co-op’s Community Champion in outlets across the county.
The Community Champions scheme sees every one of the Society’s 231,000 members linked to a good cause close to where they live.
In the last three months members raised £47,120 for 82 local groups.
From March to June, every time customers use their dividend card in any Lincolnshire Co-op outlets where points are issued, a donation from the Community Champions pot will go towards LIVES or their equivalent local First Responder group.
The money will go towards training and buying vital medical equipment such as defibrillators and specialist kit for the LIVES Medics.
LIVES Medics and First Responders are all volunteers who give up their time to respond to emergencies in their communities. When people dial 999, not only will an ambulance be mobilised, the LIVES Medic or Responder on call in the area will also receive notification that help is needed.
First Responders are trained and equipped to provide care before an ambulance arrives for everything from cardiac arrest and breathing difficulties to collapsing and fits.
LIVES Medics have advanced skills for dealing with serious trauma, associated with road traffic collisions and industrial/farm accidents.
LIVES Fundraising Manager Stephen Hyde said: “Lincolnshire Co-op represents the community and LIVES is all about the community so the partnership is extremely exciting. Community Champions is going to bring in much needed funds so we’re thrilled to be working with the co-op.
“Our First Responders and Medics work away in the background, so hopefully people using their local store will see what we do and how important we are to the emergency response in Lincolnshire. Helping to raise this awareness of LIVES is just as important as the donations and hopefully people will support us now and in the future.”
Anyone over 18 with a car who is able to lift 20kg can become a first responder and be taught to deliver CPR. LIVES is also keen for registered health care professionals to volunteer their time as medics. Find out more at www.lives.org.uk
Members can see which group they are supporting as their Community Champion on the bottom of their till receipt or on displays in store.
Stores local to Skegness and Spilsby who will be raising for LIVES responders closest to their homes are stores in Alford, Spilsby, Chapel St Leonards, Skegness and Burgh Le Marsh.