The colourful Skegness Seasiders have returned to the town’s famous seafront ready to delight customers once again.
The six open-top buses, unveiled last year, are now back in service, and will be operating right through to early September.
And in a rare ‘family appearance’, all six of the striking Seasiders – Rocky, Shelly, Candy, Pierre, Salty and Sandy – paraded through the town last week to celebrate the start of the holiday season.
The Seasiders are based on classic holiday themes, with each of the six buses characters in their own right.
Free rides, music and giveaways formed part of the parade, which followed the service 3 route that connects Ingoldmells and Skegness along the coast.
The Seasiders then travelled up and down the seafront between 11am and 2pm.
Peter Butterfield, Stagecoach’s Skegness operations manager, said: “We are delighted that the Seasiders are back.
“They are incredibly popular with tourists and residents, especially families, and are a fun and colourful addition to Skegness. “
Sales of children’s books telling the adventures of the Seasiders have helped raise money for local charities and the When You Wish Upon a Star charity.
Songs about the Seasiders recorded by No Direction, a band made up of Stagecoach employees, have helped raise money for Shine, helping families and individuals with Spina Bifida and Hydrocephalus.