Hundreds of people turned the promenade in Skegness into sea of red for the 11th annual Santa Fun Run and Walk.
The annual charity event organised by the local Rotary Club attracted families, running clubs - and many dog walkers.
Competitors were given a Santa suit to run or walk a 5k course along the sea front, raising around £5,000 through fees and sponsorship for local charities and the Lincolnshire and Nottinghamshire Air Ambulance.
The Skegness RNLI hosted the event and competitors gathered in the lifeboat station beforehand for a warm-up led by Fitness First.
Deputy Mayor of Skegness Coun Maggie Gray started the run and the Jolly Fisherman was also there to cheer the competitors on.
Bob Field, secretary of the Skegness Rotary Club branch, was delighted with the turnout.
It was great to see all the families - one had four generations taking part.Bob Field, secretary of the Skegness Rotary Club
“It was a fantastic day and lovely weather after the rain and heavy winds during the week,” said Bob. “This is our 11th year and we are always well-supported by the town.
“It was great to see all the families - one had four generations taking part. But we even had people taking part from as far away as Nottingham.
“We are grateful to the RNLI for hosting it and Fresh Fitness, one of our sponsors, for leading the warm-up.”
One of the dog walkers was raising awareness for MuttsnMischief Doggy Day Care. Claire Elvin was walking with her dog Riff Raff and said, “This is a great event for walking dogs - Riff Raff has been very excited. I’m raising awareness for the fundraising our group is doing to provide four extremely discounted doggy day care places for the elderly and disabled who may have a hospital or doctor’s appointment and need help looking after their pets, which can be very expensive. Our fundraising events are posted on our Facebook page.”
The Rotary Club of Skegness are now planning a charity swim marathon at the Richmond Leisure Centre in February next year. Follow the Rotary Facebook page for more details as they become available.