First it was a naked Tony Blair, then UKIP leader Nigel Farage and now Prime Minister David Cameron is the latest political supremo to appear in the guise of The Jolly Fisherman.
Mr Cameron was depicted as the town’s iconic mascot in a cartoon in The Daily Telegraph on Tuesday. He is shown dressed as Jolly in the famous windswept pose on the beach by the paper’s cartoonist Adams. The strapline Westminster Is So Bracing substituting for Skegness Is So Bracing.
Skegness town manager Lisa Collins said: “I believe this is all good publicity for the town and at least David Cameron had his clothes on. It is a bit tongue in cheek, and I particularly like the black cloud representing the EU.
“I think if we had put the Jolly Fisherman up for election he might have won.”
A Tony Blair cartoon stood in for Jolly on Campaign for Freedom of Information T-shirts to celebrating the 10th anniversary of the Freedom of Information Act in January.
A UKIP poster showing The Jolly Fisherman in UKIP branded clothing with Nigel Farage’s face and the caption ‘Skegness is bracing itself’ was produced ahead of his visit to the town during the general election campaign.