A meeting has been planned to press for road safety improvements on the A158 between Skegness and Burgh le Marsh.
Burgh resident Sam Allison has organised the meeting in Ingoldmells later this month.
Measures to be considered include a reduction in the speed limit from the current 60mph and the installation of speed cameras.
Concerns about safety on the section of the road have been raised following the death of 16-year-old pedestrian Jess Dunning in a traffic collision last month.
Lincoln College student Jess was waiting for a bus opposite the Southview Park Hotel, Skegness, at the time of the accident.
Trainee chef Sam, 24, has arranged the meeting because he believes further accidents are likely unless road safety measures are urgently introduced.
He said: “It is a very busy road and more accidents will take place unless something is done.”
He added: “The speed limit should be reduced to 40mph.”
The meeting is taking place at The Moody Cow Pub, Ingoldmells, on Friday, January 30, from 6pm.
Representatives from Lincolnshire County Council and the police have been invited to attend.