Staff and customers at Lincolnshire Co-op have raised a record £143,362.98 for the society’s charity of the year, the Alzheimer’s Society.
The money raised will fund life-changing dementia support through Dementia Support Workers for hundreds of families in local communities, and ensure that people living with dementia don’t have to face it alone.
From ice-bucket challenges and dress-up days to bake sales and raffles, colleagues from every part of the society have pitched in to boost the total by an average of £2,757 every week in 2014.
Sandra Wilcocks from Alford Butchery swapped her apron for waterproofs when she conquered Ben Nevis in a midnight walk. Together with her son, she raised more than £1,000.
As well as sponsoring many of the activities, generous customers have raised thousands of pounds buying Alzheimer’s Society forget-me-not pin badges in Lincolnshire Co-op’s outlets.
Staff members society-wide have contributed nearly £1,500 by donating the odd pence of their wages, while Salvation Army clothing banks in food store car parks have added £15,000 to the pot.
Meanwhile, Lincolnshire Co-op’s Miles for Memories challenge which took place during Co-operatives Fortnight last June saw colleagues cover some serious mileage and raise over £10,000 towards the total.
Member recruitment manager Richard Whittaker said: “It’s fantastic that the hard work and dedication of our colleagues has paid off, allowing us to raise the highest ever total for our Charity of the Year.”
“It’s not just about raising money for us, we’ve also trained more than 300 colleagues to become Dementia Friends, The simple training helps to improve people’s understanding of dementia and the small things we can all do to make a difference in our local communities.”
Alzheimer’s Society services manager for Lincolnshire, Nasim Minhas, said: “We want to say a great big thank you to staff and customers of Lincolnshire Co-op whose amazing generosity has funded Alzheimer’s Society dementia support workers for the area.
“Being diagnosed with dementia can be a frightening and overwhelming experience, speaking to a Dementia Support Worker helps people take control of their lives and make sense of what is happening.
“There are more than 11,000 people living with dementia in the local area so this kind of support is vital to help people live well with the condition.”