Free parking is being offered to shoppers in East Lindsey to support the Small Business Saturday campaign.
The district council is waiving car parking fees to boost the annual initiative on Saturday, December 5.
The Small Business Saturday campaign, which first launched in 2013, aims to raise the profile of small businesses and encourage shoppers to support them.
Portfolio holder for coastal economy Coun Steve Kirk, said: “East Lindsey has a wealth of small independent businesses serving the coast and the contribution they make to the economy and community should be celebrated.
“On December 5 – and every other shopping day – I’d encourage shoppers to think local first.”
Businesses can register their support for the day in advance on the Small Business Saturday website. As well as providing a listing for the business, by registering on the website businesses have access to a marketing ‘toolkit’ and the opportunity to list any specific events they have planned to celebrate the day.
Businesses are also able to sign up to the e-Business Brief which has a wealth of useful information regarding business events, training and funding opportunities and is available via a free e-mail subscription by emailing firstname.lastname@example.org.