Dozens of eager volunteers gathered in Skegness this morning to participate in the public search organised by the family of missing David Le-Man.
The group will search from South Parade, where David parked his car on Monday morning, down the coast to Gibraltar Point, where he was last reported seen.
Lincolnshire Communities Action Team (LCAT) will be co-ordinating the search through the treacherous saltmarsh terrain.
David’s sister-in-law Abigail Taylor, speaking to the Standard yesterday, said: “We are hoping to get as many volunteers as possible because we just need as many people as we can get - it’s going to be an organised search.
“We had quite a few people out today - some really good people who have taken time off work but tomorrow we will be properly organised.”
Volunteer teams were also out yesterday afternoon, but with only minimal notice their efforts were lacking in the co-ordination today’s venture hopes to bring.
Details of the search have been posted on a Facebook page which more than 100 people have joined. An earlier Facebook event had been joined by more than 300 local people.
The police previously discouraged public searches due to safety concerns surrounding the dangerous terrain.
And even with the support of LCAT, officers were reluctant to officially endorse the public search, though they were also unwilling to stand in its way during such a difficult time for the family.
LCAT, which helped co-ordinate the search for missing Market Rasen woman Mary Scott earlier this year, has also urged any volunteers to be cautious.
Chairman Ian Clark said he was happy to help, pending police approval, but warned that large numbers of searchers could be difficult to organise.
He also stressed the need for volunteers to be fit and able and at least 16 years old.
David has not been seen since Monday, when he went to take his dog Millie for a walk.
David is of mixed race, around six foot tall with a shaven head. His clothing was originally thought to have been jeans and a hooded jacket, though later reports suggest he was wearing tracksuit bottoms and a blue T-shirt.
Millie is a black dog with a white patch on her chest and she was wearing a red collar.
Emergency services searching for David on Monday night discovered Millie wearing her lead but were unable to locate her owner.
Abigail has made a specific appeal for anyone to come forward who might have seen Millie alone with her lead between 2pm and midnight.
Anyone with information should contact Lincolnshire Police on 101, quoting incident number 451 of February 4.