Community champions share cash pot


From schools and churches to sports clubs, members of Lincolnshire Co-op raised an enormous £45,538 for almost 100 local good causes in just three months.

The Community Champions scheme sees every one of the society’s 231,000 members linked to a good cause close to where they live.

Amongst those benefiting in our area were:

Chapel St Leonards Primary School, £584 towards the cost of a new kitchen for children to use

Alford Community Church, £1,213 towards an outreach projects for the young and elderly

Storm Elite martial arts club, Spilsby, £561 for new equipment

Every time shoppers use their dividend card in any Lincolnshire Co-op outlets where points are issued, a donation from the Community Champions pot goes towards their local good cause.

Member engagement manager Richard Whittaker said: “We’re very impressed that our members have managed to raise so much money for good causes in their local areas.

“It’s been great to see our Community Champions really encouraging their supporters to help raise funds, which they can do just by shopping with Lincolnshire Co-op.

“The champions change four times a year so we have the chance to support lots of different groups – if any groups out there need help with a project we’d like to encourage them to apply to be a Community Champion.”

The Community Champions are picked by Lincolnshire Co-op’s nine members’ groups, made up of dividend card holders from across the area.

Now new champions have taken up the baton and stores have begun raising money for different local groups. Customers can look for displays in store or check the bottom of their till receipt to see who they’re supporting.

As well as being one of the Community Champions supported by local outlets each year, charities and community groups can join the central list. Members can then choose to make them their Community Champion all year around. At the end of the financial year, Lincolnshire Co-op will add up all the money raised for local groups on that list and pay out the total.

Lincolnshire Co-op is encouraging members of local groups and organisations who need money to put towards a project to apply to become a Community Champion. An application form is available to pick up in store or access at