Campaigners are demanding urgent safety measures on the A158 into Skegness.
The calls were made at a public meeting on Friday night to discuss improvements to the road.
The meeting was organised by Burgh le Marsh resident Sam Allison following the tragic death of teenager Jess Dunning in December.
Jess, 16, was a pedestrian, opposite the Southview Park Hotel, when she died in a traffic collision.
Since her death Sam has organised an online petition calling for safety improvements on the road which has more than 1,170 pledges of support.
Speaking at the meeting at the Moody Cow pub in Ingoldmells, Skegness councillor Robin Hunter-Clarke pledged to raise the issue with Lincolnshire County Council.
Coun Hunter-Clarke said: “In the short-term we need to look at reducing the speed limit to 40mph and longer term potentially at speed cameras, lighting and road improvements.
“There has been a number of accidents on the road and it is sad that it has taken another life to be lost for something to be done .”
Coun John Byford called for a more uniform speed limit on the A158 between Skegness and Burgh.
He said: “The problem is you have a 40mph past the garden centre at Burgh, but travelling towards Skegness it goes from 60 to 30 which is too quick a cut off.”
Residents attending the meeting said they regularly see cars speeding on the section of the road near Skegness.
Martin Williams who owns the Home Style Outlet on Burgh Road Trading Estate backed calls for the speed limit to be reduced.
He said: “Caravans leaving a storage area on the estate don’t have enough time to get onto the road. “
He added: “Drivers are not sticking to the speed limit which is already too high.”