Sewer blockages in parts of Skegness have fallen by nearly half thanks to households thinking before they flush.
Anglian Water launched its Keep It Clear campaign in problem areas of the town affected by sewer blockages last year to encourage residents to bin their used wipes and cooking oil.
Through this simple behaviour change blockages have fallen by 46 per cent, avoiding the inconvenience and misery that sewage spills can cause. But the campaign team are hoping to improve this even further.
The team took its summer roadshow to holiday makers visiting Fantasy Island theme park at Ingoldmells to spread the message.
The Mad Science education team put on a fun show at the venue to illustrate the problems wipes and fats can cause in the system.
Keep It Clear campaign manager Rachel Dyson said: “We want to say a huge thank you to everyone in Skegness who has done their bit to help us reduce sewer blockages – it’s a fantastic result.
“We have a regular programme of cleaning sewers to prevent a build up of waste, but this adds to customer bills and results in inconvenient road closures. That is why we are also working with residents and holiday makers to prevent this waste getting into sewers in the first place.”
Fats and wipes cause real problems in the sewer network and result in around 30,000 blockages across the region each year. This causes unpleasant sewage spills and costs more than £7m each year.
Rachel added: “Families in Ingoldmells had a great time watching the Amazing Flying Toilet Rolls and the Wicked Wipe Challenge in our show.
The children especially liked the goodies on offer to help them and their families remember to dispose of bathroom waste, cooking oil and fat responsibly.
“We’ll be taking our fun and interactive road show to other seaside towns during the rest of the school holidays.”