Hundreds of beachgoers in Skegness were glued to a live feed on a giant TV screen as Andy Murray won Wimbledon this afternoon (Sunday).
Murray became the first British male to win the tournament since Fred Perry back in the 1930s - and the first Brit since Virginia Wade in 1977.
And hundreds of tourists enjoying the sun on Skegness beach sat rapt as Murray clinched victory in straight sets against Novak Djokovic - 6-4, 7-5, 6-4.
The screen - the biggest outdoor screen in the UK - had been set up for the annual SO Festival in Skegness, which has pulled in the crowds this weekend.
But organisers pushed forward a planned screening of the Garsington Opera’s take on ‘Hansel & Gretel’ so that the screen would be free for today’s historic Wimbledon clash.
And Murray didn’t disappoint, clawing his way back from 4-1 down in the second set to take a dominant two-set lead.
He repeatedly broke Djokovic’s serve at key moments to keep the march for the title on track.
And, after an epic final game, where he had four Championship Points, but also had to defend multiple break points from Djokovic, the title was finally his.