The owner of a Skegness taxi firm is aiming to promote Skegness far and wide after having images of the town displayed on the side of two of his four fleet.
Anthony Hogg, owner of Skegness taxi firm Ambassador Taxis, hasworked in the town for more than 30 years and first owned a private Limousine hire company for 25 years during the 80s and 90s.
Having started his Ambassador taxi company five years ago, the taxi firm travels all over the country and regularly undertakes airport and executive work and also offers a private chauffeur service.
As his business has expanded, Anthony has decided to give something back to the area he has lived and grew up in since the age of four, by advertising the seaside resort when working out of town.
He said: “Skegness has served me well for over 30 years and I adore it. I think it is a fantastic place to live and work.”
He hopes that the colourful imagery adorned on the two eight-seater cabs, by Skegness firm Webbs signage, will attract interest in the town from people who have never visited before.
The images depict the Jolly Fisherman water feature in Compass Gardens, the Clock Tower, Skegness beach, complete with the offshore windfarm and two of Skegness’ donkeys on each.
Tony has added a personal touch by putting the names of his son Harold, six, and daughter Jasmin, four, to the name bands of the donkeys, as well as the famous slogan ‘Skegness is so bracing’.
Skegness Mayor Coun George Saxon said: “All advertising is good advertising and it’s great to see someone who is proud of their town go out of their way to improve tourism, as it helps support many local businesses and Tony should be commended for doing it out of his own pocket.”
Anthony said: “Inspired by Stagecoaches ‘Seasiders’ fleet of buses in town, it’s great to see children getting similarly excited by what I have done when they see the pictures of donkeys and Skegness.”