Switch On will be the ‘biggest and best’ yet

ORGANISERS of this year’s Skegness Illuminations Switch On have promised visitors their biggest and best event yet with a whole day of fun for all the family.

Celebrity stars, talented performers and a spectacular laser display will feature in an action packed programme counting down to Saturday night’s big switch on of the lights.

Last year saw the Switch On move from under the SO Festival’s shadow and reinstated as a major event in its own right, after key organisations in the town, led by Skegness East Coast and Wolds Hoteliers Association (SECHWA), stepped in to run it.

SECHWA chairman George Facey said: “We received rave reports about last year’s event and I’m sure this one will be even better and bring extra visitors and business to the town, which is what the economy needs.”

The fun starts at 1pm with a series of musical performances, children’s entertainment and street theatre shows taking place at the main stage near Tower Esplanade and a new children’s area at Panda’s Palace.

Visitors will be able to get involved with the festivities more than ever before with a series of fun dance and fitness workshops set to take place during the day.

As the big event draws close, talented local singers and dancers will perform alongside one of the event’s celebrity guests, Hollyoakes and Over the Rainbow star Steph Davis, in a spellbinding show choreographed by Grand Central’s Matty Dickinson. He said: “We’ve been working very closely with the entertainment venues to produce a performance showcase what Skegness’s talented singers and dancers have to offer.”

Grand Central will also host an aftershow UV party raising funds for next year’s event and many more local businesses have contributed with finances and other resources.

SECHWA’s chief organiser Colin Foran said: “It’s great to see so many different groups from the town working together to promote the town.”

Skegness and District Chamber of Commerce chairman Glenis Brown believes this approach is vital for Skegness to create a diverse calendar of events throughout the year, enticing visitors to the resort.