A new local coffee is hitting the shelves of Lincolnshire Co-op after winning the approval in a shoppers taste test.
Lincoln firm Stokes came up with the special blend after society’s members voted for their favourite flavours at Lincolnshire Show last summer.
Aptly named Members’ Choice, it joins Lincolnshire Co-op Love Local range and is a smooth medium roast, perfect for all day drinking.
Stokes owner Nick Peel said: “The coffee is a blend of Fairtrade Arabica beans from Colombia, Honduras and Bolivia. Nowadays we roast our beans lighter so that more of the floral and citrus flavours shine through.
“We gave people a choice of blends we thought were good and they picked what they preferred – it fits with the co-operative ethos of working with members as it’s been a real joint venture.
“It’s interesting because what people choose here can be completely different to somewhere else – people have regional tastes and the water hardness can affect the flavour too so it really is a blend perfectly suited to local people.”
The new Members’ Choice coffee launches in all Lincolnshire Co-op Food Stores just in time for Fairtrade Fortnight.
To celebrate, dividend card holders will receive 10x dividend on all Fairtrade products from February 23 to March 8. Teamed with the double dividend they already receive year round for local products, members can look forward to 12x dividend when they buy the new local, Fairtrade coffee during the fortnight.
On Saturday, February 28 between 10am and 2pm all Lincolnshire Co-op Food Stores will be celebrating Fairtrade Fortnight with in-store activities and competitions.
Customers can sample Fairtrade goodies, plus have the chance to win chocolate by playing a free ‘Fairtrade around the world’ game. There will also be a member prize draw to win a hamper of Fairtrade goods by guessing the number of coffee beans in a jar.
Activities for children include a colouring competition for under 12s and a design a bag competition for over 12s, both for the chance to win prizes.