National hotel chain sets sight on Skegness

Pier Field Skegness.
Pier Field Skegness.

A national hotel and restaurant chain has set its sights on Skegness, The Standard can exclusively reveal.

East Lindsey District Council has confirmed it has been approached by a developer interested in bringing a national name to the resort.

Portfolio holder for economic regeneration Coun Craig Leyland said: “A developer wishes to bring a major national hotel and restaurant chain to Skegness. The site they have identified for this development is Pier Field.

“The developer is not yet in a position to formally name the hotelier or restaurateur.”

Coun Leyland added: “No decision has been made to sell the site and any development would be subject to the full and proper planning process, with significant 
public consultation.

“The council is excited to consider the proposal, which could create a significant number of all-year round jobs and raise the profile and appeal of Skegness as a resort.”

Butlins’ resort director of 14 years Chris Baron said it was excellent news for the town. He said: “It sends out a clear, positive message that Skegness is open for business.

“I think it’s excellent news for the town. I’ve always thought that with Skegness being one of the top five seaside resorts in the country, it is disappointing we don’t have national hotel representation operating in the town. If we want the conference trade then we need to have these developments and then other businesses in the town will benefit.”

Coun Leyland said: “In recent years Skegness has lost many well-known national brands from the high street, such as Marks and Spencer.

“The interest this developer is showing in Skegness shows a renewed confidence in the economy in the area.”

These sentiments were echoed by Mr Baron, who said: “National retail chains looking at Skegness will hopefully reconsider, if we can encourage large hotel chains to come. It will help us put Skegness back on the map.”

The pair believe that if the interest shown materialises, 
it could spark other possible developments in the town, widening its appeal and creating jobs.

Mr Baron said: “It would be a multi-million pound investment into the town and would create competition among businesses to drive up their standards.

“These hotel chains have massive databases of customers which they send offers out to, but currently Skegness has not been in their thought processes. I’m sure they’ll be some opposition to it, but for me, I just can’t see a downside.”

The Pier Field site is owned by the district council and any development would not affect the nearby play area, waterway or other surrounding businesses, a council spokesman said.

They added any decision about the future ownership of the site would likely take place around September.