EE is to close 78 branches nationwide but the Skegness store is safe from the axe, the mobile phone giant has confirmed.
EE was formed late last year following the merger of the T-Mobile and Orange mobile brands.
The stores have since received facelifts to re-brand them under the new EE banner.
But this resulted in a number of EE stores within close proximity of each other in locations where Orange and T-Mobile had competing outlets.
And although EE initially said that it would shut none of its new-look stores, it yesterday announced plans to close 78 sites.
These are mostly where shopper numbers are low, leases are up for renewal or two stores are close to one-another - which suggested that Skegness, which only has one outlet, was safe.
But the firm has also now gone on record to confirm that its Skegness branch, which is located within the Hildreds Centre, is not in the firing line.
“The good news is that the store in Skegness won’t be closing,” confirmed the spokesperson.