Tourism and business representatives have made calls for Skegness to have its own nationally broadcasted weather forecasts.
Skegness and District Chamber of Commerce believes the current generic reports for the East Midlands often tarnishes ‘The Drier Side of Britain’ with wetter weather further west.
Members discussing the issue at Monday’s meeting feared the negative reports were off-putting to day-trippers and holidaymakers who may have been quite prepared to travel had they known the true conditions.
“I just wish Skegness had its own weather station so we could report what the weather is actually doing,” said one member.
Newly elected Chamber chairman Tony Tye highlighted a number of occasions when the forecast had been for rain and visitor number dwindled even though Skegness remained dry and bright.
The negative impact of long range weather forecasts, such as suggestions that the second May Bank Holiday would be wet, were also criticised for their premature negativity.
Former Skegness East Coast and Wolds Hoteliers Association chairman George Facey said: “We’ve been predicted wet, damp and cold weather and I think that sends out a bad signal.
“They shouldn’t be doing it without proof.”
Following two wet British summers, all members hoped for a better season this year.
“If we could generate six months of good weather we would be one of the country’s busiest resorts,” said Mr Facey.