An award-winning bus service in Skegness has reported a bumper number of family passengers climbing on board this summer.
The Skegness Seasiders is Stagecoach East Midlands’ family of nine open-top character buses: Rocky, Shelly, Candy, Pierre, Salty, Sandy, Hattie, Rolly and Milly.
From late March to early November, the business runs a service with the buses for residents and visitors to the resort.
On Monday, it announced that its latest figures show the number of family tickets sold has increased by 5.4 per cent since July and August 2014.
Jon Donnelly, commercial manager at Stagecoach East Midlands, said: “I am pleased to announce that we have had another successful season with the Skegness Seasiders.
“We have seen a great rise in the number of passengers using the buses and I’m sure this will continue next year.
“The Seasiders offer a pleasurable travel experience while serving the town of Skegness, so it comes as no surprise that they are so popular.”
The launch of the Seasiders last year – supported by the Skegness Standard – led to record passenger numbers and the service winning the UK Bus Awards Marketing Initiative of the Year.
Last year’s revamp of the fleet included new livery, refurbished seats and interiors.
Alongside this, sales of children’s books telling the adventures of the Seasiders have helped raise money for charities.
Songs about the Seasiders recorded by No Direction, a band made up of Stagecoach employees, have helped raise money for Shine, a charity helping families and individuals with spina bifida and hydrocephalus.
The buses will be in service until November 1.
For more information, visit www.skegnessseasiders.co.uk