Become a Lincolnshire Ambassador for free


A new free online training course has been launched for everyone who interacts with visitors to Lincolnshire, aimed at boosting knowledge of the county and raising levels of customer service.

Lincolnshire Ambassador – – is packed with information on all the attractions, events, festivals and history of the county alongside top customer service tips, making it ideal for new tourism industry staff or those in need of a quick refresher.

The course has been flexibly designed for busy hospitality professionals, taking less than an hour to complete and at a time to suit employees. It’s aimed at everyone who interfaces with Lincolnshire’s visitors, whether they work in hotels, self-catering accommodation, restaurants, shops, attractions, beach-front services or B&Bs, to raise understanding of the local area.

Skegness Town Centre Manager Lisa Collins said: “This is ideal for everyone involved in Lincolnshire’s tourism and hospitality industry. It’s fun, packed with interactive quizzes to test your knowledge as you go along, and best of all, it’s completely free.

“The county’s visitor economy is worth more than £1 billion per year and accounts for over 17,000 jobs, so it’s vital that we look after visitors when they’re here. That’s why we’ve included a section on customer service to make sure visitors have top-class treatment and want to return.”

Lincolnshire Ambassador is split into three sections, East Lincolnshire, the city of Lincoln and Greater Lincolnshire, allowing tourism staff to complete the appropriate section, or to complete all three modules if they choose.

The course is a Boston College initiative, funded by the European Social Fund and The Skills Funding Agency and supported by the Greater Lincolnshire LEP.

It has been created in partnership with the National Coastal Tourism Academy and is modelled on a Bournemouth Ambassador course which has been completed by 1,600 staff and students in the South Coast town.

To take the course visit