A beach racing event, enjoyed by thousands of spectators in Skegness each year, has been rescued from closure thanks to a £5,000 cash injection.
East Lindsey District Council stepped in to save the AMCA Motorcross Beach Race as part of a sponsorship package in recognition of its value to the resort’s visitor economy.
Portfolio holder for culture, leisure and tourism Coun Adam Grist said: “AMCA is an important event for Skegness and the wider district, bringing in thousands of people outside the main visitor season.
“As a council we are doing all we can to extend the season for the benefit of businesses and to create more sustainable jobs in the resort.
“I am pleased we’ve been able to help secure the event, which I’m sure will be well attended by local people as well as visitors.”
The Amateur Motor Cycle Association has staged the fixture on Skegness beach every November since 2010.
Despite crowd numbers increasing year-on-year with an estimated 20,000 spectators at last year’s event, the revenue generated by the free fixture failed to cover the association’s costs.
Unable to continue with the money-sapping event, the AMCA’s general manager Suzanne Potts sought financial assistance from the district council to safeguard its future.
Having received the £5,000 contribution, the AMCA has now announced this year’s race will take place over the weekend of November 16 and 17, when dozens of racers will once again descend on the coast for two days of high octane fuelled action.
“The AMCA is delighted with the support we are to receive from East Lindsey District Council - this will ensure we can continue to bring the Motorcross Beach Race to the town and keep the event free of charge to the public,” said Ms Potts.
“Being a free to spectate event ensures that a large number will visit the town and thus benefit the town’s businesses and local economy with increased revenue at what is traditionally ‘out-of-season’ weekend. We have always been made to feel very welcome in Skegness and look forward to building on the successes of previous years or the benefit of both the AMCA and the town.”
In November the beach will once again be transformed into a mass of jumps, tabletops, deep corners and other challenging features to ensure a thrilling race for its riders and an exciting spectacle for the thousands of spectators.
“I wish the AMCA every success with this year’s event,” added Coun Grist.