Alford milk producer sees sales soar

From left: Simon Jones and Tim jones with their Lincolnshire Poacher cheese.
From left: Simon Jones and Tim jones with their Lincolnshire Poacher cheese.

An award-winning producer based in Alford is experiencing an increase in demand for its raw milk.

F W Read and Sons, the producers behind Lincolnshire Poacher Cheese, has seen significant growth in sales of its unpasteurised, unhomogenised milk of late.

Owner Tim Jones, who sells the raw milk exclusively at local farmers’ markets, including the Humber Bridge, believes the popularity is down to the unprocessed nature of the milk and the associated health benefits.

He said: “A lot of people are more aware of what they are consuming, where their food comes from and the processes it undergoes before they buy it. Many are opting for organic produce and the health benefits it brings, and raw milk is no exception.

“It’s a great source of calcium and protein, and contains the ‘good’ bacteria that looks after your gut and fights infection. Normally, this bacteria is removed during pasteurisation. Not only is it healthy, but it’s hard to believe it can taste so different to supermarket milk. It’s sweet and silky smooth, like drinking liquid ice cream”, he said.

“We have been attending markets such as the Humber Bridge Farmers’ Market for almost a year and we have seen our sales of raw milk increase in this time. It’s also been a great opportunity for us to build a loyal customer base and to get to know our clients,” he added.

At F W Read and Son’s farm in Alford, the fresh milk comes straight from Holstein cows and is chilled and bottled in one-litre containers.

It is unhomogenised and therefore has a layer of cream, just like milk you bought often had in the past.

Tim and the team from Lincolnshire Poacher will continue to visit local markets and now visit the Humber Bridge Farmers’ Market to promote their milk outside of Lincolnshire.