This Christmas the British Heart Foundation (BHF) shops are urging people from Skegness and the East Midlands to give back by donating their unwanted Christmas presents to charity.
The profit raised from BHF shops goes on to fund life-saving research into heart disease.
Over a half of people from the East Midlands said they receive two unwanted Christmas presents every year and With the average price per Christmas gift at £21.75, over £2.7 billion pounds worth of unwanted presents could be donated to charity this year.
East Midlands BHF shops accept all of your unwanted gifts, everything from candles, Christmas jumpers, socks, games, handbags, books, DVDs and other items you no longer want.
BHF Deputy Retail Director, Diane Locke, comments: “It’s incredible that there’s £2.7 billion worth of unwanted Christmas gifts in the UK this year. Every year people receive presents that are just not to their taste, are the wrong size, or even two of the same gift.
“These unwanted presents can make an extraordinary difference to BHF shops and We’re encouraging people from the East Midlands to donate their unwanted gifts and help raise vital funds in the fight against heart disease.”