Batemans appoints new sales director

Batemans sales director Andy Edwards
Batemans sales director Andy Edwards

Wainfleet based brewer Batemans, has announced the appointment of Andy Edwards as its new sales director.

Andy joined the company this month, and brings more than 18 years experience in the beer industry to the role. He previously worked for businesses including SABMiller, Molson Coors and Heineken, across sales marketing and purchasing roles.

Andy’s focus will be on maximising the sales of Batemans’ own beers in the national and free trade areas. He will strive to build on the achievements of the classic beers; XB, XXXB, Yella Belly Gold and Black & White, and also look to develop a successful seasonal range for 2015.

Managing director Stuart Bateman said: “We’re thrilled to welcome Andy to the Batemans family. He brings with him considerable industry experience which we’re sure will help him to further develop the sales of our beers across the country. It’s been a great year for Batemans and we’re looking forward to working with Andy to make 2015 even better.”

Andy said: “I’ve worked in the beer industry for many years and have always been passionate about Britain’s family brewers, who make our country’s rich pub heritage world famous. I’m hugely excited about growing and developing the business at Batemans; it offers a range of delicious beers, both firm favourites and seasonal specials, which present real opportunities for pup operators.”

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