More than 60 presents have been handed over to the Derbyshire Children’s Holiday Centre (DCHC) following a seasonal appeal at Nationwide, in Lumley Road.
This saw a Christmas tree being set up in the branch with a host of tags on it, each tag corresponding with a gift.
Customers were then invited to select a gift and return to the store with it, ready to be presented to a child.
The DCHC provides a week-long holiday in Skegness to Derbyshire children experiencing difficult times at home. Ahead of Christmas, though, it goes that one step further, and puts on a special festive celebration for the children it has helped during the course of the year who it feels would most benefit from some extra seasonal cheer.
Newly appointed branch manager at Nationwide Stephen Sharpe said the team had been looking for a children’s cause to support.
He said: “I have been amazed by the generosity of our members and their enthusiasm towards all the fundraising efforts the Skegness branch gets involved with.
“We have collected over 60 presents from basic essentials to activity kits, jigsaws, games and toiletries.
“We can’t thank our members enough for their support in what will make a truly special Christmas for those children visiting in December.”
This year’s Christmas celebrations began on Monday and will finish on Friday.
Centre manager Ali Byerley said the effect this week has on the children cannot be measured.
“Their faces, there letters afterwards – it really does have a tremendous effect on their self esteem,” she said.
She paid tribute to the people of Skegness for their donations, but also Nationwide for launching the appeal.
“It’s brilliant. It’s the first time they have done it for us and I’m absolutely thrilled they have thought of us.”
For more on the work of the DCHC, visit www.dchc.org.uk