TV talent star Cher Lloyd set for Skeg gig

Cher Lloyd will perform in the Embassy Theatre on Monday.
Cher Lloyd will perform in the Embassy Theatre on Monday.
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TV talent show star Cher Lloyd is set to perform in Skegness next week.

Cher will perform in the Embassy Theatre on Monday, August 20 from 7.30pm.

“The first thing most people want to know about Cher Lloyd is, “What does the music sound like?” Then it’s “What’s she really like?” said a spokesperson.

“To kill the proverbial bird with the proverbial stone, it/she is dynamic, determined, funny, outspoken, totally inimitable, incredibly astute and really very enjoyable to spend time with.

“After coming fourth on the most talked about TV talent show of all time, Cher was soon snapped up by Simon Cowell’s record label, Syco.

“But rather than propel her down an obvious pop route, they encouraged Cher to follow her musical instincts.

“This was, after all, the girl who performed Keri Hilson’s version of Soulja Boy’s ‘Turn My Swag On’ for her initial audition, before bringing down the house later in the series with ‘Stay’ by Shakespeare’s Sister.

“Cher already has a huge following, she has become one of the most talked about people from X Factor, with over 600,000 followers on Twitter, around 100 million views on YouTube, the cover of RWD magazine and features in fashion bible Wonderland. Cher is undoubtedly the poster child for alternative urban pop this year.

“For Cher Lloyd, it is genuinely all about the music; her biggest ambition is to carve a niche within the overpopulated pop-sphere and judging by reactions to ‘Swagger Jagger’ and ‘With Ur Love’ she’s more than acheived that,” they added.

“I just wanted to make sure my music was completely different to everyone else’s,” said Cher. “It’s sort of simple really; I had a vision and that vision has become reality now.”

Tickets cost £19.50 per person. The concert is standing room only.

For more information, or to buy tickets, call 0845 674 0505 or visit

To discuss wheelchair and limited mobility access call the theatre on 0845 674 0505.