With some 250 children in the Skegness area believed to be facing a Christmas without presents this year, the appeal is looking to put that right.
Launched in the Standard back in September, readers have already responded to the appeal with generous gifts.
“The response has been overwhelming with support and help,” said mum-of-one Heather Nicholls, who set up the appeal.
“The kind people of Skegness have even donated a Playstation and a Nintendo Wii to the cause.”
The campaign asks for donations of quality toys which will be delivered to families that are struggling financially this Christmas. Local agencies dealing with children will identify families who could benefit from the appeal.
Toys will also go to Boston Women’s Refuge and Pilgrim Hospital children’s ward. The appeal sees supporters picking up a gift tag from various venues (see right).
The gifts, which should be gender and age specific, should be returned in an unsealed gift bag to Barclays Bank in Lumley Road, Seacroft Golf Club or The Storehouse, by December 14.
Heather added: “Please look out for the tags and help make a difference to a child’s Christmas this year.”