It appears Sir Bradley Wiggins fever has gripped Horncastle and Louth - just hours before a major cycling event in the area.
The British Time Trial Championships will be staged at Cadwell Park tomorrow (Thursday) with some of the world’s top riders taking part, including several Olympic champions.
But will Sir Bradley, the defending champion, be among them?
According to social media, he was spotted in Horncastle last night, walking into the town centre to buy a pizza.
Rumours have also swept the town suggesting he is staying at the Admiral Rodney Hotel, along with his support crew.
David Ireland sent us this picture of Wiggins’ official tour camper van parked in Linden Road, Horncastle today.
Another resident contacted the News to say they had seen the camper van in the Admiral Rodney car park...along with a host of mechanics who were working on his bikes.
The resident, who did not want to be named, said: “He’s definitely about. People have seen him.”
No-one, though, has produced actual evidence that Sir Bradley is in town and hotel staff are not confirming anything.
Race organiser Ian Emmerson has admitted Wiggins is not among the official list of competitors but added: “As the defending champion, I’m sure British cycling would look kindly on him if he decides that he wants to take part.”
Sources close to Wiggins are remaining coy about whether he will line up.
One cycling industry ‘insider’ says Wiggins is in France, stepping up his preparations for major international races.
Meanwhile, tomorrow’s event is expected to attract big crowds.
Apart from Cadwell Park, the action will also take place on a hilly route around Ruckland and the Bluestone Heath Road.
There will also be a women’s and U-23 events with racing due to get underway at 1.30pm.
Some of the big names confirmed include Same Sarah Storey, Katie Archbald and three-times winner Alex Dowsett.