Nick Adams, 24, of Skegness, was given just weeks to live when he was diagnosed at the end of last year, but thanks to a relentless campaign for a special drug treatment spearheaded by his family, Nick was able to last nine more months.

His mother Sandi said: "He died in my arms and we were all with him. It was going to happen one day and if it had to happen it couldn't have happened in a nicer way.

"A lot of people have said they don't know how we coped but he was so strong and fought so hard for so long, but all his thoughts were about everyone else and never about him.

"He was so brave.

"His memory will always go on with the amount of people touched by him."

Nick was a former student of the Richmond School and the Earl of Scarbrough High School.

He worked on Eastgate Market for many years before starting at the MARS Bar, Roman Bank, which he later took over with his father Symon.

Nick was a huge WWE wrestling fan and loved his car, a FT24 Mondeo.

He leaves behind his parents, sister Gemma, niece Charlie Nikki and grandparents Joan and Vic Hallam.

The Nick Adams Fund attracted phenomenal support from people in the town.

Sandi intends to use any money left over from Nick's treatment for others in the same position.

She said: "People have said it didn't work but it did. We knew it wasn't a cure, it was buying time and it did. Without it he wouldn't have made it to January.

"I'm still going to be involved in fighting for the treatment so people are offered it straightaway."

Nick's funeral will take place at the Crown Hotel, Drummond Road, Skegness, at 2pm.

He will be cremated at Boston Crematorium at 4pm and a wake will follow at the Atlantic Bar, Castleton Boulevard, Skegness.

Sandi said: "Every single person is welcome to come even if they didn't know him but feel they got involved."

Family flowers only, but donations can be made to the Nick Adams Fund so the money can help others. There is no dress code and the event will be a celebration of Nick's life.

A condolescence book can be signed in New Look fashion store, Lumley Road, Skegness.