More than 100 customers queued outside before 8am this morning to get a first glimpse of the new Lidl ‘store of the future’ in Skegness.
Balloons were blowing in the bracing sea air as Mayor Carl Masey gave the opening speech before Lidl’s Town Crier started the countdown.
The £2million German discount store in Richmond Drive is only the second of its kind in the country, creating 40 new and part-time jobs.
Free bacon baps were provided for the early customers and it was expected up to 1,000 would be served during the day.
First in the queue for the store were Ian McClory and Paul Evison of Skegness.
Paul had been there since 6.50am and lives just 500 yards away. He said: “My taxi firm Coastline Cabs has had the contact for the staff so I’ve been involved in it from the start. It’s a very important build for them. I couldn’t wait for the store to open.”
I love Lidl - it’s all been a bit overwhelmingElaine Bourne
Paul said: “I’ve just come along to have a good look around. It’s very exciting.”
Linda Phipps headed for the wines and spirits aisle with daughter, Kady, who had come up from Luton for the opening.
Kady said: “Mum invited me up for this. I love the layout – it’s much bigger than the one in Luton.”
Owen Spence (16) and Brodie Cross (17) popped in for snacks on the way to Skegness Academy. Brodie said: “I couldn’t wait for it to open. I love Lidl - they’ve got so much stuff.”
Owen said: “The new store is much better. It’s great for snacks for school dinner.”
Elaine Bourne had travelled all the way from Alford for the opening. She said: “I come into Skegness to shop every week. I love Lidl but it’s all been a bit overwhelming. I’m going to come back when things have quietened down a bit.”
Manager Alan Haycock said: “It’s great to have the store finally open. Our staff have worked a few late nights to get here.”