A group of businessmen have announced that they want to buy a seafront site in Skegness to save it from development.
The business consortium say they have made an offer to purchase Pier Field from East Lindsey District Council.
It follows an announcement by the council that it is potentially looking to sell the site, which could be the location for a Premier Inn.
The business group, which is led by Skegness hotelier Russell Sparkes, claim to have the resources to mount a rival bid to the hotel chain.
Mr Sparkes, who owns the Grosvenor House Hotel , on Skegness seafront, said: “We have made an offer to purchase the land.
“We already have funding in place.”
He added: “We would be looking to retain the site as leisure or amenity land.There are 57 hotels already for sale in Skegness. A Premier Inn hotel is not needed in that position.”
Mr Sparkes said the best option would be for the council to keep the site, but his group was ready to bid to save it from development.
Petitions signed by more than 1,600 people have now been handed in to the council opposing development of the park land. It followed the launch of a public consultation by the council earlier this month over the sale of the site.
Premier Inn acquisitions manager Kevin Murray said: “Premier Inn is committed to investing in Skegness.
“We are currently drawing up our plans for a new hotel on the Pier Field site. If approved, the new Premier Inn would bring up to 50 new jobs and £6.4 million of investment to the local area.
“All being well, we aim to submit our planning application to East Lindsey District Council early this year.”
The district council’s Executive Board is due to decide whether to approve the sale of the land on January 13.