Customers of an award-winning Skegness company have been saying ‘cheese’ to raise funds for this year’s carnival.
The Skegness Carnival cheese went on sale on Saturday, with the Standard getting a sneak preview during our Facebook Live broadcast from the Chuckling Cheese Company delicatessen in the Hildreds Centre the day before.
Gary Starr, chairman of the committee organising the carnival which takes place in August, also went along to give the apple smoked cheese a try and gave it the thumbs-up.
He said: “It’s smokey with a hint of apple... not too strong... delicious.”
Emma Smith, who owns the shop with her partner, Stuart Colclough, said: “We wanted to make it so it would appeal to everyone and chose the colour yellow to be bright and cheerful, just like the carnival.”
Stuart said: “We watched the carnival last year and were thinking of ideas about how we could support it and then came up with this cheese. Fifteen pence of every cheese sold will be donated to the carnival.”
Carnival Charlie and the Carnival Girls went along to the shop on Saturday to help promote the cheese. Mr Starr said: “This is one example of how businesses are getting behind the carnival. It’s going to be the best yet.”
Chuckling Cheese Company opened a year ago and is the current Skegness Partnership New Business of the Year.
The delicatessen now sells more than 25 cheeses, which are made at Lymn Bank Farm in Thorp St Peter, owned by Emma’s brother-in-law Matthew Grinstead.
Emma and Stuart started out selling cheeses from the farm at country fayres and trade shows across the country and still do many each year.
The Skegness Carnival Cheese can now be purchased online at www.chucklingcheese.co.uk or from the Chuckling Cheese Company store in the Hildreds Centre in Skegness.