Ben Ellis, a director of Quora (Skegness Ltd), told The Standard that 97 per cent of people asked about the new development were in support.
He said: “That’s an amazing figure, a fantastic figure - the highest we’ve ever had for this type of thing. It shows there is strong support from the people of Skegness for this development.”
Mr Ellis said he was ‘delighted’ that East Lindsey District Council’s planning committee had given the development unanimous backing.
He added: “I think the council has listened to what local people want. Almost 400 people signed a petition in support. There were 86 letters of support. You can’t argue against that.
“People living closest to the site have told us they want it. That says everything.”
As part of the overall package, Skegness Town will re-locate from Burgh Road to Wainfleet Road.
Mr Ellis confirmed work on the Wainfleet site could start ‘within weeks’ subject to planning permission.
He shrugged off the objection to the move from Sport England, saying the organisation more often than not objected to similar schemes.
He said there was a proven need for an Aldi in Skegness, saying it would add to the competition - and to the options for shoppers.
He stressed reports suggested the new store - and the other retails developments - would help keep people in Skegness, rather than seeing them visit other towns like Boston.
Mr Ellis went on to stress Aldi were happy with the planning conditions attached to the development - including restrictions on opening hours and delivery times.
He said Marston’s and Pets At Home were committed to the site and negotiations were continuing with other retailers.
He also pointed out the scheme had been approved by Lincolnshire County Council’s Highways officers after some concerns had been raised about increased traffic in the area.