Olympic fever gripped the area in June with the arrival of the Torch Relay
The people of East Lindsey got the chance to not only enjoy the festivities of the SO Festival but also saw the Olympic Torch pass through the area.
Months of preparations went into preparing the event and tens of thousands of people lined the streets to watch the torch pass by in the sunshine.
The once-in-a-lifetime spectacle was enjoyed by thousands of onlookers hoping to catch a glimpse of the torch.
Crowds lined streets as it passed through Mumby, Hogshorpe, Ingoldmells, Winthorpe, Skegness and Wainfleet on its epic journey across the nation.
Skegness teenager Starr Halley got the chance to hold the torch and she said it made her feel like the Queen from the crowd’s reactions; and 70-year-old Glennis Rogerson also held the torch, among many others.
In Skegness, the organisers of the SO Festival scheduled the event to coincide with the Torch Relay, enabling a whole host of fascinating performances to take place.
Colourfully costumed carnival dancers flooded the streets with vibrant colours and rhythms for the Follow the Light Parade, while hordes of unusual characters wandered around the town and area.
Arts Council England, which worked in partnership with East Lindsey District Council in delivering the SO Festival, praised its inspirational approach towards incorporating the cultural event.
DIAMOND JUBILEE SPARKS PARTY...
Thousands marked the Queen’s Diamond Jubilee.
Tens of thousands of local revellers made sure the Queen’s Diamond Jubilee celebrations went off with a bang - when dozens of colourful events took place across the area.
Despite wet weather for the street party in Lumley Road in Skegness, the town was busy as residents and visitors refused to let the rain put a dampener on their day.
Elsewhere there was better luck for Spilsby which basked in the sunshine for the residents’ bumper celebration on the Saturday.
Alford also got into the act with a series of popular events.
‘NEGATIVE’ ADVERTISING SPARKS ROW..
Skegness found itself at the centre of a media whirlwind after a SO Festival ad campaign took pot shots at other notable UK seaside resorts - sparking fierce controversy.
East Lindsey District Council unveiled two ‘tongue in cheek’ adverts which featured graffiti-covered landmarks in Blackpool and Brighton, alongside the slogan ‘For sights you’ll want to remember... Visit Skegness’.
The adverts sparked a furious reaction from members of the public in both towns and generated reams of column inches in the national tabloids as the merits of each seaside resort were endlessly debated.
The district council were adamant the campaign was designed to get people talking about the various resorts as a wa of drumming up publicity for Skegness ahead of the SO Festival which launched the week after.
It was believed the controversy succeeded in raising awareness of the resort but many people in the community held various views on the matter.