The Winthorpe Spar store has helped to raise over half a million pounds nationally for the ChildLine Schools Service in the last 12 months.
Staff and customers from the store took part in a range of fundraising initiatives, including a special week of fundraising in March.
During the week, staff took over an unused unit in the Hildreds Shopping Centre in Skegness where they hosted a range of fundraising activities, including a tombola and a raffle to win a giant teddy bear.
Visitors also had the chance to buy a variety of donated gifts.
The fundraising week raised £1,693.
There have also been a number of promotions on food and drinks throughout the year to raise money for the service, which is provided by the NSPCC.
Money raised over the past year has supported the ChildLine Schools Service, a ground-breaking service which has been set up to give primary school children the awareness they need to recognise abuse, and to seek help sooner.
Maribeth Lloyds, NSPCC fundraising manager, said: “This has been another successful year for our partnership with Spar. We are very grateful for the continued support and dedication shown by Spar staff and customers, who are always keen to get involved in fundraising events. This year the money raised has helped to support our ChildLine Schools Service across the UK, helping us keep children safe from harm, and giving them a brighter, happier future.”
Patricia Wheway, from Spar, added: “As a business we have been passionate about supporting the NSPCC and ChildLine for a number of years. The ChildLine Schools Service is doing some fantastic work to keep children safe and we’re delighted we have managed to raise so much this year to help roll out this service to more schools. We couldn’t have done this without our staff and customers across the UK. We would like to say a huge ‘thank you’ to everyone who has supported our fundraising activities this year for helping us to raise this fantastic amount for children.”