An opticians is showing it has a heart for fund raising by rocking up in red to help the fight against the UK’s biggest killer.
The team at Skegness Specsavers will be dressing up in red-coloured outfits to raise money for the British Heart Foundation (BHF) on Friday, February 1.
The charity is challenging colleagues, friends and pupils to take part in its ‘Rock Up In Red’ day to kick off its month-long heart disease awareness campaign.
“Latest research shows that deaths from heart and circulatory disease are falling faster than for other disease. Nonetheless, nearly 24,000 men and women died as a result of coronary heart disease in Yorkshire and The Humber between 2008 and 2010*,” said a spokesperson.
High blood pressure, also known as hypertension, can be a warning sign of heart problems and is detectable during a Specsavers eye test. Through careful examination of the retina, an optometrist can view small changes in the blood vessels in the back of the eye, which can indicate cardiovascular disease.
Stuart Hogg, store director at Skegness Specsavers, said: “It is shocking that so many people from our region suffer from heart and circulatory disease. “Fortunately, the retina is a key window for our optometrists to pick up on underlying health problems beyond simply identifying vision loss.
“Given February is the month of love, we thought the time was right to once again show that our heart is in the right place by raising funds in-store to fight the UK’s biggest killer. All and any support from our customers is hugely appreciated.”
Staff at Specsavers in Lumley Road, will continue incorporating red as part of their clothing to encourage customers to support the collection in aid of BHF research throughout February.
Each month, the charity awards new research grants to the UK’s top cardiovascular scientists whose studies strive to improve the understanding of the fundamental cause of heart and circulatory disease.
Last year, the charity spent more than £88 million on research with the help of public donations.
To book an eye test at Skegness Specsavers, call the team on 01754 898000 or visit www.specsavers.co.uk/skegness