Well-known fashion retailer New Look’s east region stores - which include Skengess - have adopted the Butterfly Hospice in Boston as their chosen charity for the forthcoming year.
The fourteen New Look stores fundraising for the Butterfly Hospice cover an area from Skegness up as far as Bridlington along the coast and extend inland to take in Lincoln, Louth, Newark and Beverley.
New Look East Region manager Sandi Adams explained why the hospice was chosen and is so close to her heart.
She said: “In 2006 my world fell apart when my 23-year-old son Nick was diagnosed with terminal cancer and given only six weeks to live.
“He was in immense pain and no-one seemed able to control it. The nurses were able to find him a bed in the nearest hospice to us which was a 90 mile journey away. Within two hours of being admitted, he had seen a doctor, had a treatment plan and for the first time since diagnosis he was pain free.
“After a short stay he was able to return home to the care of his family for a while.”
Tragically this was not to be for long and Nick spent his final days in hospital and Sandi saw how very different his care was in comparison to the time he had spent in the hospice.
Since then Sandi has supported the charity by fundraising to build and equip the hospice in Lincolnshire. Two weeks ago she was proud to see the plaque for “Nick’s Room” placed above a hospice bedroom door. She says she likes to imagine that Nick is looking down and thinking “my Mum’s done good.”
Now Sandi and her enthusiastic New Look retail staff are all geared up to raise as much money as they can for the Butterfly Hospice and have already started holding raffles and other fundraising events.
New Look is behind them all the way and have kindly agreed to give Store Managers the opportunity to get more personally involved with the charity allowing them two days to volunteer with the staff at the hospice.
New Look staff are very much hoping that all their customers will be supporting them too.
Sandra White, of the Butterfly Hospice charity said: “we are absolutely thrilled to have been chosen as the charity of such a prestigious company as New Look and we are really looking forward to getting acquainted and working with the staff in all fourteen of the East Region stores”
The Butterfly Hospice in Boston works within the community in partnership with patients, their families and other organisations to provide quality, responsive services free of charge for people with life limiting illness.
For more information on how you can support New Look and the Butterfly Hospice call Sandra on 01205 311222 or e mail email@example.com.