Ambitious plans to transform Chapel St Leonards promenade have been unveiled this week.
Taking centre stage is a three-tiered amphitheatre overlooking the sea.
With seating for up to 100 people it would provide a venue for outdoor events.
Other features include a cafe, information kiosk, picnic area and landscaping.
However, there are no plans to include public toilets in the scheme.
The development is a joint project between Lincolnshire County Council, East Lindsey District Council, Chapel St Leonards Parish Council and Neighbourhood Management Group.
It follows calls for the area, known as The Pullover, to be improved.
Local people last year highlighted that the area was not meeting its potential due to limited seating, uneven paving and overgrown grass.
The proposals go on display at Chapel Village Green from 10am-3pm on Saturday.
The results of the consultation will be published next month.
The county council has set aside £50,000 for the project, to seek further grant funding.
The total cost, where funding will come from and timescale are not yet known.
Senior development officer Amanda Bond said: “The coastline in this area is truly stunning and our plans create a space worthy of the beauty spot.
“I’d like to encourage people to come along to our event, see the plans and tell us what they think.”