Lincolnshire East CCG backs Dignity Action Day



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The NHS Lincolnshire East Commissioning Group (CCG) are backing an action day aimed at upholding patients’ rights to dignity during healthcare.

The group are supporting ‘Dignity Action Day’ on Saturday February 1, part of a national campaign to inspire health and social care staff to place dignity and compassion at the heart of care services,

As well as encouraging local people to promote dignity in their own communities,

Dr Brynnen Massey, of Lincolnshire East Clinical Commissioning Group, said: “We are fully committed to the NHS Constitution which lays down dignity and respect as a patient’s right.

“It is also among the values we strongly uphold. That means that we respect our patients, their families or carers, or staff, as individuals, and seek to understand their priorities, needs, abilities and limits.”

“Dignity Action Day gives everyone the opportunity to remember the importance of upholding people’s rights to dignity. It also aims to ensure people who use care services are given choice, control and a sense of purpose in their daily lives,” added Dr Brynnen Massey.

The national campaign group is also keen to sign up ‘Dignity Champions’ to promote their principles in health and social care.

Since the campaign began eight years ago the group have recruited more than 45,000 Dignity Champions.

If you would like to become a champion or further raise awareness of the campaign, visit