Butlins announces GOSH as 2015 charity

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Butlins has announced Great Ormond Street Hospital Children’s Charity as its charity of the year for 2015.

Guests and teams at the company’s Skegness holiday resort will be helping to raise fund towards the £150,000 target, bringing hope to Great Ormond Street Hospital’s young patients and families.

Great Ormond Street Hospital (GOSH) was founded in 1852, and is one of the top five children’s hospitals in the world. It has more than 240,000 patient visits each year, ranging from new-born babies to 18-year-olds, often caring for patients with rare or complex conditions, who are too ill to be treated locally or who need particular specialist care.

The hospital’s charity raises money to fund redevelopment of buildings, pioneering research, vital equipment and essential welfare services.

The money raised will go towards much needed new equipment and also fund one of the hospital’s play workers. . The hospital’s play team provides innovative strategies to make the child’s experience of hospital as stress-free as possible, helping them find a way to cope and ensuring they don’t miss out on being children.

However, Butlins’ relationship with GOSH started many years ago. Back in 1938 Butlins day visitors were charged a shilling to come to the resort, with all money going to the hospital, while in 1965 The Variety Club – sponsored by Sir Billy Butlin – donated a hydrotherapy pool to the hospital’s Department of Physical Medicine.

In 1977 Sir Billy donated funds to purchase the UK’s first paediatric CT scanner at Great Ormond Street Hospital.

As well being able to donate by text, online or when booking a break, Butlins guests will also have a chance to get involved with the partnership during fundraising activities on resort during the year.

Butlins MD Dermot King said: “We are delighted to be able to continue Sir Billy’s legacy and have the opportunity to put a modern spin on this incredible tradition, working with a wonderful charity that share our ethos of putting families first.”

Chief executive of Great Ormond Street Hospital Children’s Charity Tim Johnson said: “We are thrilled to be starting the next chapter of our relationship with Butlins with this exciting new partnership. As well as funding life-saving equipment, the money raised will make a real difference for our young patients by funding one of the hospital’s play workers. The play team provides vital support to families, helping children prepare for procedures, providing distraction and bringing fun and smiles where they can.”

To find out more visit www.butlins.com/gosh.