Focus on ‘nature tourism’ to boost Lincolnshire coast

Artist's impression of the new Gibraltar Point Visitor Centre.
Artist's impression of the new Gibraltar Point Visitor Centre.

New plans intended to bring growth, jobs and prosperity to the east Lincolnshire coast have been revealed.

The East Lindsey coastal community team, led by the county council and Lincolnshire Wildlife Trust, has today (Wednesday) revealed its plans to rejuvenate the area with a focus on ‘nature tourism’.

The plan aims to make the most of the coast’s natural heritage, with practical steps including: better marketing of rural products and destinations; making visitor information easier to find; improving access links; and encouraging local businesses to take a greener approach.

Coun Colin Davie, portfolio holder for economic development, said: “Many exciting developments are already under way on the coast, with flagship projects taking place at Gibraltar Point, Chapel Point and elsewhere.

“We want to build on that foundation to make the Lincolnshire coast a great place to live, work and visit for years to come.

“However, we also want to be sure that we do this in a way that doesn’t impair our rich natural heritage.

“These are ambitious plans, but I’m sure that by working together we can make them a reality.”

East Lindsey is just one of 100 coastal communities across the country taking control of their futures.

Communities Secretary Greg Clark said: “Our Great British Coast has enormous economic potential and we are determined to see it thrive all year round – not just in the summer months.

“The huge number of plans submitted, demonstrate the wave of optimism, and wealth of creative and practical ideas to boost economic lift-off.

“I now want to see their hard work and enthusiasm come to fruition by helping to deliver their ideas through the coastal community teams.”

More than 11 million people live in coastal communities, from major cities to seaside villages. The tourism industry alone accounts for the employment of 250,000 people across 150 seaside resorts, and contributes £4 billion to the UK economy.