A Spilsby firm is supplying badges for a campaign encouraging the medical profession to show a more compassionate attitude to patients.
The ID badges are produced by Name Badges International for the #hellomynameis campaign founded by Dr Kate Granger who is a terminally ill cancer patient.
The company has donated £1 from the sale of each badge to the Yorkshire Cancer Centre Appeal, which raises funds for the centre where Kate receives her treatment. This has provided an extra £9,500 for the appeal which Name Badges International has topped up with a £500 donation to reach £10,000.
Specialist registrar Kate launched the #hellomynameis campaign 18 months ago to encourage staff to make patients feel more at ease in the clinical hospital environment.
Kate said: “I firmly believe it is not just about knowing someone’s name, it runs much deeper. It is about making a human connection, beginning a therapeutic relationship and building trust. In my mind it is the first rung on the ladder to providing compassionate care.”
Regional account manager for Name Badges International Adrian Breckles said: “We’re delighted that the campaign has been such a great success for Kate and the cancer charity and NBI is proud to make this contribution to a very worthy cause. We’ve been astounded by the success of the campaign and that is why, as we reached the £9,500 mark, our company decided to round the donation up to £10,000.”
Yorkshire Cancer Centre’s £10 million Appeal was launched to provide supplementary benefits for the 2,000 patients who are treated daily at Leeds Cancer Centre. The appeal has now reached £9.4 million to fund major medical equipment, research and education needs, patient ‘home comforts’ and arts and gardens projects. It is hoped that the £10m target will be reached by Christmas 2015.
Yorkshire Cancer Centre’s appeal director Sheila O’Shea added: “Kate’s campaign has been an enormous success and we are delighted for her. NBI’s generous contribution brings Kate’s total fundraising for YCC appeal to an incredible £160,000.
“We are indebted to NBI and to Kate for her enthusiasm and energy which have made this campaign such a success for the direct benefit of patients, not only in Leeds and Yorkshire, but nationally and internationally.”