TOURISM in Skegness received a double boost when two separate organisations gave the town their seal of approval for its visitor attractions in close succession.
Visit England appointed the resort with its ‘Attract Brand’ status as one of the country’s most prized holiday destinations and the Marine Conservation Society has recommended Skegness Beach in its Good Beach Guide.
Speaking about the positive mention in the Good Beach Guide, leader of East Lindsey District Council Coun Doreen Stephenson said: “It is yet another exciting award for our coast and again shows that our beaches are firmly on the map as some of the best in the country, we must work hard to help ensure we receive this recognition year on year and position our coast as the one of choice for holidaymakers.”
The accolade was bestowed on the town’s beaches after a study identified the bathing water as being ‘excellent’ and comes just weeks after the beach was awarded ‘Blue Flag’ status for its levels of cleanliness.
The clean beach and bathing waters may be a contributing factor to it being appointed as an Attract Brand by Visit England.
The status reflects the town as being one of the top English holiday destinations based on visitor numbers and consumer perceptions.
Visit England will work closely with all of the destinations given the status to highlight their particular aspect of tourism via its national marketing activity.
Town manager Stefan Krause was pleased with the announcement and hopes it will help to broaden the resort’s appeal.
“It’s very important to put Skegness on the tourism map and it may help to expand our catchment area.
“Currently we are the eighth most visited tourist destination but we want to move up to be seventh or sixth.”
Both announcements come shortly after a disparaging Lonely Planet review labelled the town as ‘tacky’ saying ‘culture vultures will probably run a mile.’