Childcare promotion is just the ticket

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A novel method is being used to let parents know free childcare is available for two-year-olds in Skegness.

Lincolnshire County Council has taken the innovative step of using the back of bus tickets to spread the word that parents can benefit from up to 15 hours of free childcare each week. During February bus tickets issued in the town will carry information about how to take advantage of the free childcare offer.

The scheme is also running in Lincoln, Gainsborough and Grantham.

Danny Foster, national sales executive at Ticketmedia, the company that is working with the county council on the campaign, believes the number of childcare adverts on the reverse of bus tickets will exceed one million.

Danny said: “We estimate that over 800,000 adverts for childcare will be seen by bus passengers in Lincoln, Gainsborough and Skegness and 250,000 in Lincoln, Gainsborough. The intention is to target local mums and dads with young children who don’t know about this opportunity.”

The campaign, which started on Monday, Lincoln, Gainsborough is running for seven weeks in Skegness.

For more information visit www.lincolnshire.gov.uk/2yearolds or call freephone 0800 195 1635.